What is the secret of the number 1 application in the iTunes called as ‘Developer’s heaven’?
If the 0.99$ app wins the number 1 in the app store, the developer of that app makes the millions of dollars. He hit pay dirt.
The number of developers in the world don’t stop to make and release apps because of the reward.
But the market is ruthless.
There are many popular apps in the iTunes top board. On the other hand, a lot of apps are not noted especially. They didn’t analyze the market situation and the factor of fun.
So let’s find the strategy of survival in the unlimited competition.
▲The power of 10 billion downloads = Apple changed the world with the iPhone as a synonym for the smartphone.
IPhone is in the heart of the world rocking the industry and society to its heels.
Here is the report to count.
You can simply check the explanation about a number of app downloads in the Apple’s homepage.
Apple says “Thank you. Ten billion times.”
People using the iPhone, iPod and iPad download 100 apps per 1 second.
In the world of IT business many experts say the reason to record 10 billion downloads is due to Apple’s device chain like iPod, iPhone, iPad. Users download apps continuously with these products.
There is already a huge market to sell and buy between many people. This is the reason to make the record too.
And don’t forget to check the revenue sharing policy for the developer’s profit.
This policy raises iTunes to higher status as a heaven.
Developer can get 70% of the gross profit with a paid app. and get 60% with a free app.
It provides developers with a motive for making a new app on and on.
▲Dreaming a great success, App #1 = Nowadays 14 years old boy’s app ‘Bubble Ball’ comes up from behind the app ‘Angry Birds’ which is on the top of app store for a long time.
2 weeks after being released, Bubble Ball won the top in the USA app store. because USA app store market forms about 70 percent of the world’s app store, Bubble Ball is the free top in the world.It is a simple playing game to place the wooden shapes to move a ball to the goal flag.
Many other apps come up higher ranking with the beautiful design, many functions, ad marketing. But Bubble Ball won #1 with a simple feature.
A app developer says “Actually I put on app’s design carefully for all these days. But I can think back watching the record of Bubble Ball. I think the best way is developing an app that mobile users want.”
▲Angry Birds vs Bubble Ball = Angry Birds and Bubble Ball reveal a cross section of game apps now. they satisfy the two conditions that include fun and concentration for the user’s requirements.
Angry Birds has the story. Because the pigs stole bird’s egg, the birds are angry. Angry birds attack the pigs.Players reload the sling shot with a small bird. And attack the pigs keeping out of sight in the top that is made of the wooden block.
Bubble Ball is the game to move the ball to the goal flag. Player has to solve the stage physically.
Because of these features, the people in the world are interested in this app which was made by 14 years old boy.
Actually it is nonsense to compare Angry Birds with Bubble Ball. Because Angry Birds is made by 17 skilled developers.
But there are something in common with each other.
These two app is concentrate on the mobile circumstance including fun and concentration.
So they won the #1.
The game which can give the fun and concentration in the short time fascinates mobile users.
The two game app have a common style to advance to the next stage sequentially.
Small monitor in the smartphone makes a formula which means complicated style app never get a success.
So Angry Birds added the feature to magnify the screen. It helps players know the game.
The number of iPhone users are interested in Bubble Ball applied the simple physical speculation with a uncomplicated organization.
▲ ‘WOW Diary’ , the app which tries conclusion in the free app market = You can find a free app increasing the revenue steadily. This app name is “WOW Diary”.This app makes money applying only Apple’s own advertising system(iAd).
‘iAppsTree’ which makes WOW Diary released their app to only 4 countries(USA, England, Germany, France) in the world.
Because iAd impressions work in 4 countries.
After watching people’s life, they can find the fact that a lot of people want to write on their diary every single day. iAppsTree caught that point.
iAppsTree can know many diary app is so complicated and inconvenient. So they try to support the user’s convenience.
WOW Diary specializes the monthly & weekly pages for users to record their notes with ease.
And female users love to drag and drop the icons into the page.
When scrolling the pages, users feel like scrolling the iPhone background pages.
Because WOW Diary supports the convenient motions to move pages.
Another key feature is notes can be sent to Twitter and Facebook.
Users can edit their notes which are already written.
These simple features make people fall in love with WOW Diary.
All paid app must come up to the higher ranking to make a lot of money.
But WOW Diary offers an intensive services to users who write a diary everyday and get the ad revenue.
You know Awesome Note is the #1 in the diary paid app.
On the other hand, WOW Diary is the free app which gives high effectiveness to users. This app will absorb people who write a diary from #1 diary app.
iAppsTree says “We don’t mind whether explosive demand or not. We will upgrade the feature for users to use easily, not to delete.”
▲The survival strategy in the developer’s heaven = All IT experts say developers have to update or upgrade their app not to be vanished in the app store.
Even if a app gets noticed one time when it is released, many users delete the app, it can be a fifth wheel.
Before users delete a app, developers must offer the convenience to them.
A developer says “developers have to make a list of updates and release updated version every 1~2 weeks to inform user who don’t play the app of the updates.”
The way to use the SNS is recommended.
Twitter and Facebook can be connected with the app. So every app user can send the app’s status and game record to SNS.
With this way, the app’s information is reported by word of mouth in user’s SNS account.
All of newly released game apps use the SNS.
A IT expert says “It is true Apple brings change breakthrough to the society. With this system anyone can get a success.”
